Le succès d'une entreprise est garanti par son approche relationnelle, c'est-à-dire, sa
capacité à créer, développer et maintenir de nouvelles relations d'affaires mutuellement …

This research aims to unravel the dynamics between brand experience and brand
resonance in the specific context of retail supermarkets in Vietnam's Mekong Delta region …

D. Javier de Esteban Curiel, Profesor Titular de la Universidad Rey Juan Carlos de Madrid,
adscrito al Departamento de Economía de la Empresa (Área de Comercialización e …

The purpose of this study is to find the key influencing factors that the brokers used as the
heuristic cues when they select the automobile insurance companies and propose it to the …

Yabancı dil öğrenmenin şart olduğu günümüz koşullarında, yabancı dil kurslarının artan
önemi büyüktür. Öğrencilerin hangi güdülerle yabancı dil kurslarına devam ettikleri …

The overarching objective of this thesis is to explore the role of logistics service quality in
generating customer loyalty by considering relationship quality and switching barriers in the …

Dependent as they are on repeat business from customers, the awareness of a potentially
continuing relationship between a seller and a buyer is of paramount importance to retailers …

There is limited research into the relationships between tour operators (TOs) and hoteliers
from the contrasting perspectives of both sides of the dyad. Only a few studies in the tourism …

Berdasarkan hasil analisis dan pembahasan pada bab terdahulu, dapat disimpulkan hal-hal
sebagai berikut: 1. Terdapat 11 faktor yang menentukan kualitas hubungan antara nasabah …

Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …