Blockchain technology is the need of the hour today, due to its strong pillars of distribution,
decentralisation, encryption, immutability and tokenization. It has a growing scope in various …

Artificial Intelligence (AI) and 5G connectivity have been identified as drivers of the so-called
Fourth Industrial Revolution (FIR). AI and 5G, through emerging technologies such as …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Fundamental shifts in business-to-business (B2B) buying behavior make digital content
marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full …

New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality
(VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically …

This article discusses the pitfalls and opportunities of AI in marketing through the lenses of
knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order …

Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …

During the past quarter-century, digital technologies-based innovations for creating,
communicating, and delivering products of value to customers have significantly risen in …

Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …

In light of the emerging discourse on AI systems' effect on society, whose perception swings
widely between utopian and dystopian, we conduct herein a critical analysis of how artificial …