Virtual reality in digital marketing: research agenda based on bibliometric reflection
Purpose This study unravels the intellectual structure of virtual reality (VR) in digital
marketing (DM) research, identifies core research gaps and presents future research …
marketing (DM) research, identifies core research gaps and presents future research …
Research trends in social media addiction and problematic social media use: A bibliometric analysis
Despite their increasing ubiquity in people's lives and incredible advantages in instantly
interacting with others, social media's impact on subjective well-being is a source of concern …
interacting with others, social media's impact on subjective well-being is a source of concern …
The influence of digital entrepreneurship and entrepreneurial orientation on intention of family businesses to adopt artificial intelligence: examining the mediating role …
Purpose This study aims to investigate the adoption intention of artificial intelligence (AI) in
family businesses through the perspectives of digital entrepreneurship and …
family businesses through the perspectives of digital entrepreneurship and …
Let us talk about something: The evolution of e-WOM from the past to the future
Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …
better understanding of its process will help individuals take more advantage of this concept …
Metaverse for Sustainable Development in a bibliometric analysis and systematic literature review
Drawing upon the premise of diffusion of innovation theory, metaverse, an emerging
technology, has shown a vast potential for transforming the world through environmental …
technology, has shown a vast potential for transforming the world through environmental …
Ad avoidance in the digital context: A systematic literature review and research agenda
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …
of both marketing practitioners and scholars. However, this growth has dramatically …
Social media overload and proactive–reactive innovation behaviour: A TTSC framework perspective
S Gao, X Zhao - International Journal of Information Management, 2024 - Elsevier
Based on the transactional theory of stress and coping, a theoretical model of social media
overload and employees' proactive–reactive innovation behaviour is constructed, in which …
overload and employees' proactive–reactive innovation behaviour is constructed, in which …
How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms
The identification of digital market segments to make value-creating propositions is a major
challenge for entrepreneurs and marketing managers. New technologies and the Internet …
challenge for entrepreneurs and marketing managers. New technologies and the Internet …
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …
academics and scholars for the longest time, as the origin of this concept dates back to the …
Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
Purpose Brand crowdfunding, launched through brands' social media platforms, can provide
a myriad of crowdfunding and branding benefits, such as strengthening brands' social …
a myriad of crowdfunding and branding benefits, such as strengthening brands' social …