This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …

Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

The evolution of artificial intelligence (AI) has drastically changed the dynamics of today's
business world. One of the most significant applications of AI is in the field of marketing …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

As new applications of artificial intelligence continue to emerge, there is an increasing
interest to explore how this type of technology can improve automated service interactions …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

The COVID-19 pandemic has affected millions of service firms worldwide; therefore, they
must be resilient during these uncertain economic times. This paper develops a new …