This study has several objectives. Firstly, the authors adopt a scoping review of extant
research to identify common emerging themes in the ChatGPT model. Secondly, the …

While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

Artificial intelligence (AI) is rapidly transforming the way human resources (HR) functions are
carried out in the health sector of China. This study aims to scrutinize the impact of artificial …

Prior research has shown that humor can positively impact service recovery in face-to-face
interactions. However, the efficacy of using humor in virtual environments for chatbots to …

Despite the importance of artificial intelligence (AI) technologies in improving customer
relationships, AI usage in enabling customer relationship management (CRM) capabilities …

In an era dominated by digital interactions and data-driven decision-making, the influence of
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …

Metaverse-based virtual stores have transformed the retail landscape, offering consumers'
new ways to explore, engage, and find satisfaction. Virtual stores backed by metaverse have …

Purpose Given the rapid development in artificial intelligence (AI), the hotel industry is
deploying AI-based systems. In line with this important development, this study aims to …