[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Digital innovation in SMEs: a systematic review, synthesis and research agenda

B Ramdani, S Raja, M Kayumova - Information Technology for …, 2022 - Taylor & Francis
This paper presents a systematic literature review on digital innovation in Small and Medium-
sized Enterprises (SMEs). It aims to synthesize previous research and identify knowledge …

Technological innovation, sustainable green practices and SMEs sustainable performance in times of crisis (COVID-19 pandemic)

MN Alraja, R Imran, BM Khashab, M Shah - Information Systems Frontiers, 2022 - Springer
COVID-19 restrictions significantly affected SMEs, which have faced many challenges to
their sustainability within this fragile new environment. This study proposes a holistic …

Big data analytics adoption: Determinants and performances among small to medium-sized enterprises

P Maroufkhani, ML Tseng, M Iranmanesh… - International journal of …, 2020 - Elsevier
Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …

A machine learning based approach for predicting blockchain adoption in supply Chain

SS Kamble, A Gunasekaran, V Kumar, A Belhadi… - … Forecasting and Social …, 2021 - Elsevier
The purpose of this paper is to provide a decision support system for managers to predict an
organization's probability of successful blockchain adoption using a machine learning …

Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

SS Abed - International Journal of Information Management, 2020 - Elsevier
Social commerce is becoming an important hub for product sourcing, which helps
companies to connect with customers and to gain competitive advantages. However, very …

What drives the implementation of Industry 4.0? The role of opportunities and challenges in the context of sustainability

JM Müller, D Kiel, KI Voigt - Sustainability, 2018 - mdpi.com
The implementation of Industry 4.0 has a far-reaching impact on industrial value creation.
Studies on its opportunities and challenges for companies are still scarce. However, the high …

Investigating the influence of organizational factors on blockchain adoption: An innovation theory perspective

T Clohessy, T Acton - Industrial Management & Data Systems, 2019 - emerald.com
Purpose Blockchain possesses the potential to disrupt and reshape a plethora of industries
in the next decade. However, blockchain adoption rates in technology developed countries …

Augmented reality in support of Industry 4.0—Implementation challenges and success factors

T Masood, J Egger - Robotics and Computer-Integrated Manufacturing, 2019 - Elsevier
Industrial augmented reality (AR) is an integral part of Industry 4.0 concepts, as it enables
workers to access digital information and overlay that information with the physical world …

Determinants of SME's social media marketing adoption: competitive industry as a moderator

G Ali Abbasi, NF Abdul Rahim, H Wu… - Sage …, 2022 - journals.sagepub.com
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …