This study used the systematic review methodology to examine peer-reviewed journal
articles published in the Web of Science, ScienceDirect, Springer and Emerald Insight …

Purpose This paper aims to see how scholarly research on Greenwashing practices and
behaviour has progressed in the 21st century. There has been a lot of empirical, exploratory …

Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

The purpose of this study was to analyze the main green marketing approaches and their
impact on consumer behavior towards the environment in the United Arab Emirates (UAE) …

Global warming and climate change have become emerging issues for marketing to
promote ecologically conscious consumer behavior. Past studies investigated the role of …

Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …

La presente investigación pretende conocer cómo la preocupación del Estado,
organizaciones y personas, por la protección del medio ambiente, ha incentivado la …

While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …

Considering the increasing demand for more sustainable products across many industries,
eco-labels are a useful tool for communicating the sustainability-related performance of a …

To be sustainable, farmed fish should be environmentally suitable, biologically ideal,
socially acceptable and economically viable. As these sustainability indicators (SIs) strongly …