Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research
Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …
their service ecosystems, essentially changing perceptions of what is service quality and …
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
Purpose This study presents one of the earliest empirical investigations on how brand
chatbots' anthropomorphic design and social presence communication strategies may …
chatbots' anthropomorphic design and social presence communication strategies may …
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives
JC Lee, X Chen - International Journal of Bank Marketing, 2022 - emerald.com
Purpose The development of mobile technology has changed the traditional financial
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
Reinforcing customer journey through artificial intelligence: a review and research agenda
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …
development undergoing in the retail sector. It proposes a theoretical framework of the …
Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0
Being successfully applied in business-to-consumer industries for quite some time, digital
platforms only recently have found their way into the industrial business-to-business world …
platforms only recently have found their way into the industrial business-to-business world …
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Digital platforms for business-to-business markets: A systematic review and future research agenda
The evolution of digital platforms has transformed the way businesses operate. Digital
platforms have become popular and common in Business-to-Business (B2B) markets …
platforms have become popular and common in Business-to-Business (B2B) markets …
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Y Gao, H Liu - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …
marketing experience. Although there have been a substantial number of studies exploring …