Artificial Intelligence (AI) is viewed as having potential for significant economic and social
impact. However, its history of boom and bust cycles can make potential adopters wary. A …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

AI systems offer organizations great benefits causing decision-makers to invest more in
these systems. The advantages of AI cannot be achieved without successful implementation …

Artificial Intelligence (AI) is viewed as having great potential for the public sector to improve
the management of internal activities and the delivery of public services. However, realizing …

Over the past few decades research has predominantly focused on the technical aspects
and theoretical challenges of Artificial Intelligence (AI). With the deluge of data and the …

The ongoing development of business and the most recent advances in artificial intelligence
(AI) allow for the many business practices to be improved by the capacity to establish new …

Recent advancements and developments in artificial intelligence (AI) based approaches
have shifted the manufacturing practices towards the fourth industrial revolution, considered …

The integration of AI has ushered in a new era of enhanced reliability in digital offerings,
optimization of supply chain processes, and real-time access to invaluable data and …

This study investigates the factors that build resistance and attitude towards AI voice
assistants (AIVA). A theoretical model is proposed using the dual-factor framework by …

Abstract Development of small and medium enterprises (SMEs) is a key approach to
achieving economic growth in the Middle East and successful adoption of technology is vital …