The surge in social media's popularity has catalyzed the emergence and growth of social
media influencers (SMIs) and their pivotal role in marketing strategy. This study examines …

Purpose This study aims to embark on a bibliometric journey through the International
Journal of Retail & Distribution Management (IJR&DM) to delve into its rich repository of …

Purpose The increasing popularity of live-streaming commerce has provided a new
opportunity for e-retailers to boost sales. This study integrated signaling theory and social …

Live selling in the e-market has been dominating e-commerce consumer behavior, raising
competition among brands. Given that online purchasing and live selling rose significantly in …

To cope with the challenge caused by the lack of physical evaluation, many e-commerce
platforms introduce a showroom channel, in which consumers can feel and touch products …

Clinical livestreaming presents a novel approach in healthcare communication, utilizing real-
time video broadcasting to engage patients and deliver medical information. In this study, we …

In order to revitalize the live commerce market and discuss ways to improve competitiveness
accordingly, this study explores the relationship between various personal characteristics …

Social commerce sites continue to rise in popularity due in large part to their ability to
integrate content creation and selling. Platforms like Whatnot provide new avenues for …

In recent years, impulse buying in live streaming shopping has become increasingly
prevalent, but a comprehensive understanding of this phenomenon is still lacking. Based on …

Live streaming e-commerce has become a hot topic in recent years. However, research on
live streaming e-commerce is relatively insufficient, necessitating a more detailed and …