Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience
X Fan, X Jiang, N Deng - Tourism Management, 2022 - Elsevier
The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …
widely applied in the tourism sector. Previous research has independently explored effective …
[HTML][HTML] What is XR? Towards a framework for augmented and virtual reality
Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …
[HTML][HTML] Past, present, and future of virtual tourism-a literature review
Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
Virtual tours a means to an end: An analysis of virtual tours' role in tourism recovery post COVID-19
COVID-19 brought the global tourism industry to a standstill. In response, various tourism
stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their …
stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their …
Would you enjoy virtual travel? The characteristics and causes of virtual tourists' sentiment under the influence of the COVID-19 pandemic
SN Zhang, YQ Li, WQ Ruan, CH Liu - Tourism management, 2022 - Elsevier
There are numerous arguments regarding the attitudes of different tourists and scenic
destination managers regarding virtual tourism. However, it remains difficult to understand …
destination managers regarding virtual tourism. However, it remains difficult to understand …
From high-touch to high-tech: COVID-19 drives robotics adoption
Global economic and social life has been severely challenged since the World Health
Organization (WHO) declared the COVID-19 disease a pandemic. Travel, tourism and …
Organization (WHO) declared the COVID-19 disease a pandemic. Travel, tourism and …
A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations
The hospitality and tourism industry faces serious challenges during public health
emergencies such as COVID-19. Managers are concerned not only about how to maintain …
emergencies such as COVID-19. Managers are concerned not only about how to maintain …
Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention
YC Huang - Journal of Retailing and Consumer Services, 2023 - Elsevier
Upon entering 2022, Taiwan faced an epidemic that broke out in large numbers in a short
time came to have the highest infection rate in the world, which has driven the demand for …
time came to have the highest infection rate in the world, which has driven the demand for …
[HTML][HTML] Diverse approaches to learning with immersive Virtual Reality identified from a systematic review
To investigate how learning in immersive Virtual Reality was designed in contemporary
educational studies, this systematic literature review identified nine design features and …
educational studies, this systematic literature review identified nine design features and …