Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

This study reviews the relationship between customer perception factors and AI-enabled
customer experience in the Ecuadorian banking industry. The study employs a self …

Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …

The purpose of this research is to describe the design of a digital system to create IOT-based
customer loyalty. The application of IOT systems for the banking sector is inevitable as part …

In the rapidly evolving business landscape of today, nurturing customer allegiance has
become a central objective for organizations aiming to maintain their competitive edge. This …

The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …

The impact of customer-focus on the performance of business organizations: evidence from
SMEs in an emerging West African economy | Emerald Insight Books and journals Case studies …

The rapid evolution of artificial intelligence (AI) has ushered in a transformative era in the
digital consumer landscape. In the digital era, the symbiotic relationship between technology …

Technological advancements improve the knowledge potential of business and help in
building interactions with the customers. Artificial intelligence is drastically changing the way …

This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …