Abstract Workplace Artificial Intelligence (AI) helps organisations increase operational
efficiency, enable faster-informed decisions, and innovate products and services. While …

Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Advanced search Unreal influence: leveraging AI in …

Artificially created characters–virtual influencers–amass millions of followers on social
media and affect digital natives' engagement and decisionmaking in remarkable ways …

Digitally created online celebrities (so-called virtual influencers) have appeared on various
social media and video streaming platforms. While the scientific community has recently …

Companies have repeatedly launched Artificial Intelligence (AI) products such as intelligent
chatbots and robots with female names, voices, and bodies. Previous research posits that …

In the current era, interacting with Artificial Intelligence (AI) has become an everyday activity.
Understanding the interaction between humans and AI is of potential value because, in …

Purpose This study investigates whether and how the service quality of artificial intelligence
(AI) chatbots affects customer loyalty to an organization. Design/methodology/approach …

Customer service employees are generally advised to express positive emotion during their
interactions with customers. The rise and maturity of artificial intelligence (AI)–powered …

The COVID-19 pandemic has affected all domains of human life, including the economic
and social fabric of societies. One of the central strategies for managing public health …

Robots are transforming organizations, with pundits forecasting that robots will increasingly
perform managerial tasks. One such key managerial task is the evaluation and delivery of …