The fourth industrial revolution has fundamentally altered the way we live, and social media
has become a crucial channel for the promotion of brands through influencers. This study …

The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …

Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

Purpose The purpose of this paper is to examine how user-generated positive social
electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently …

Social-media marketing has attracted increasing attention from marketers, being regarded
as one of the most important channels to communicate information about brands to …

Penelitian ini bertujuan untuk mengetahui pengaruh langsung media sosial terhadap minat
beli konsumen Cherie, pengaruh langsung media sosial serta minat beli terhadap …

Özet Bu çalışmanın amacı, sosyal medyada markaları takip eden bireyler açısından marka
bilgisinin (farkındalık ve imaj) pazarlama değişkenleri (tatmin, marka sadakati, WOM ve satın …

Due to the more effective use of social media tools and the further advancement of the
internet, marketing efforts of brands have nowadays become more personal, fun, attractive …