Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

Consumers increasingly rely on social media to obtain product information. The vlog, a new
kind of social medium, has been adopted by sellers to connect with consumers. Through this …

This study provides the first critical and systematic investigation of the literature on Means-
End Chain theory after the ground-breaking book “Understanding Consumer Decision …

The complexity that characterises the dynamic nature of the various environmental factors
makes it very compelling for firms to be capable of addressing the changing customers' …

This study aimed to identify a new framework for consumer perceived value (CPV) and
evaluate the dynamics of relative importance of different dimensions of CPV in the context of …

Purpose This article seeks to understand how live-streaming technology (ie interactivity and
effective use of live-streaming shopping's information presentation tool) impacts consumers' …

Purpose The purpose of this study is to compare online and in-store shoppers motivations
based on product type. Design/methodology/approach Means-end approach was used to …

Purpose Technology has advanced and led the revolution of the online e-commerce
industry through various online platforms. These online platforms were integrated to …

Purpose This study aims to explore the motivational factors (or value components) using a
consumer-centric view to enable consumer make mobile payments (mPayments) …