This study identifies the influence of performance expectancy, effort expectancy, social
influence, facilitating conditions, and trust on intention to use healthcare chatbots and apps …

This study examines the relationship between knowledge management, organisational
innovation and business performance among information technology (IT) staff in Bangkok …

Purpose–This study applied the theory of planned behaviour (TPB) model and the unified
theory of acceptance and use of technology (UTAUT) model to predict intentions to use …

This study investigates how consumers make decisions when using online food delivery
services in Thailand, with a particular focus on the price-related factors that influence their …

This qualitative study adopted the theory of planned behaviour (TPB) model to explain
intentions to buy organic food among Thai people. The TPB model factors of organic food …

Occupational health and safety risks are of major concerns in construction industry. The
COVID-19 outbreak provides an additional risk that could drastically affect the safety risks …

Purpose–Mobile banking is becoming increasingly popular in Thailand. This study
investigates the relationship between cyber security knowledge, awareness, and …

This study identifies the determinant factors of hotels' customer loyalty during the COVID-19
pandemic in Thailand. The determinants comprise prices, facilities, services and mediating …

Objective: This study investigates the mediating effect of brand affection between brand trust
and brand loyalty in a coffee brand in Bangkok, Thailand. Methods: The researchers …

This study aimed to ascertain the learning model adopted by university lecturers in the
digital era. Utilising an action research design, a mixed-method approach was employed …