The evolution of marketing channels: Trends and research directions
Despite the vast increase in marketing channels research published in the past decade, few
contemporary analyses review or synthesize the domain. This article provides a …
contemporary analyses review or synthesize the domain. This article provides a …
Common method bias in marketing: Causes, mechanisms, and procedural remedies
SB MacKenzie, PM Podsakoff - Journal of retailing, 2012 - Elsevier
There is a great deal of evidence that method bias influences item validities, item
reliabilities, and the covariation between latent constructs. In this paper, we identify a series …
reliabilities, and the covariation between latent constructs. In this paper, we identify a series …
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
The influence of customer brand identification on hotel brand evaluation and loyalty development
Hotel firms have increasingly recognized that branding strategies constitute a strategic
weapon to secure a competitive edge in the global hotel industry. To extend current …
weapon to secure a competitive edge in the global hotel industry. To extend current …
A multidimensional service-value scale based on Holbrook's typology of customer value: Bridging the gap between the concept and its measurement
Purpose In the fertile line of research on consumer value from the services literature, a gap
exists between theoretical and empirical knowledge, in particular regarding Holbrook's …
exists between theoretical and empirical knowledge, in particular regarding Holbrook's …
What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention
While scholarly inquiry into Airbnb has experienced an exponential growth in the tourism
literature, the role of the environmental stimuli of Airbnb experiences in creating consumer …
literature, the role of the environmental stimuli of Airbnb experiences in creating consumer …
The effects of perceived brand globalness and perceived brand localness in China: Empirical evidence on Western, Asian, and domestic retailers
B Swoboda, K Pennemann… - Journal of International …, 2012 - journals.sagepub.com
Internationalizing retailers have shifted their attention to developing countries in which they
pursue different forms of adapted-format transfer strategies to succeed locally. However, little …
pursue different forms of adapted-format transfer strategies to succeed locally. However, little …
Replicating, validating, and reducing the length of the consumer perceived value scale
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived
value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional …
value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional …
Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)
S Rezaei, SS Ghodsi - Computers in Human Behavior, 2014 - Elsevier
A few study examined the impact of value and aspects of behavioral intention in virtual
environment. The aim of this study is to examine the impact of emotional value (VE), social …
environment. The aim of this study is to examine the impact of emotional value (VE), social …
Franchisees' trust in and satisfaction with franchise partnerships
This paper aims to establish the relationship between the antecedents of trust, trust itself,
and franchisee satisfaction. Taking its cue from power-dependence, international business …
and franchisee satisfaction. Taking its cue from power-dependence, international business …