The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Digital technologies are essential tools that Service-based firms can integrate into their
business to transform their operations. However, in the emerging countries' perspective …

In today's fast-paced world, social media marketing is crucial for businesses. However, many
Saudi Arabian organizations need more skills and resources to use this strategy effectively …

This study investigates the impact of social media on tourists' destination decisions in a less
digitalized economy through the lens of the uses and gratification theory. Data was collected …

Abstract Small Medium and Micro Enterprises (SMMEs) have made remarkable
contributions to enhancing the economic growth of South Africa. The emergence of COVID …

This study explores how government support and social media impact the performance and
sustainability of small food and beverage businesses in Indonesia. The food and beverage …

This paper delves into the influence of consumers' perceptions of secondhand goods,
encompassing factors such as perceived image, popularity, love, and loyalty on purchasing …

The concept of digital marketing is currently fragmented due to the emergence of many sub-
areas of research. This is motivated by the evolution of markets that believe in the …

In China, due to the rise of online literature and its derivative works, IP, which means
intellectual property, refers to literary works with strong economic exploitation potential and …