Over the last two decades, we have witnessed a fundamental transformation of the
advertising industry, which has been steadily moving away from the traditional advertising …

Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …

In this research paper, we provide a comprehensive overview of online advertising markets
and we analyse the challenges and opportunities concerning digital advertising. We review …

Within the online advertising ecosystem, viewability is defined as the metric that measures if
an ad impression had the chance of being viewable by a potential consumer. Although this …

The widespread use of digital technologies in banking allows banks to obtain and analyse
huge amounts of data from different communication channels. While this phenomenon is …

Information and communication technology have accelerated the rate of change in society.
As a result, digital identities have begun to form throughout this moment of transition. These …

Computer networks are facing serious threats from the emergence of malware with
sophisticated DGAs (Domain Generation Algorithms). This type of DGA malware …

The aim of this chapter is to evaluate previous research, reports, and opinions of marketing
specialists regarding the issue of transparency and trust in the existing supply chain of …

Conventional ad blocking and tracking prevention tools often fall short in addressing web
content manipulation. Machine learning approaches have been proposed to enhance …

Some of the most serious security threats facing computer networks involve malware. To
prevent malware-related damage, administrators must swiftly identify and remove the …