Digital transformation is primarily studied through the lens of information technology and
strategic management. There should be an integration of leadership concepts into this topic …

Abstract Research on Chief Marketing Officers (CMOs) has flourished in the last two
decades. Nevertheless, despite significant interest among marketing academics and …

Natural language processing (NLP) plays a pivotal role in modern life by enabling
computers to comprehend, analyze, and respond to human language meaningfully, thereby …

Purpose This research aims to examine the factors that influence customers' product return
intentions and proposes that YouTube product reviews can mitigate customers' desire to …

Organisations utilise social media technologies for various customer engagement and
external-facing activities in recent years. This research examines the extent to which the …

The study objects to how the pre-purchase of plurals is influenced by social media.
Facebook, Snapchat, Twitter, Instagram and YouTube as the integrated social media …

The lack of effective use of social media platforms in south Vietnamese organizations can
lead to less efficient organizational communication and productivity. The purpose of this …

This qualitative exploratory case study explored the problem of how higher education
institutions' human resource professionals use social media in the recruitment and hiring …

The existence of public stigma about the difficulty of obtaining permits in Jakarta is a
significant challenge for the Investment and One-Stop Integrated Service Agency of Jakarta …

Many information technology (IT) managers have experienced challenges retaining high-
tech professionals. Organization leaders lose investments of time and money when …