The most commonly used pricing approaches adopted by companies worldwide are based
on costs, customer value, and competition. The purpose of the present study is to review the …

The overall success of an organization is dependent on how marketing is able to inform
strategy and maintain an operational focus on market needs. With an array of examples and …

Zkušení autoři se v této publikaci komplexně věnují nástrojům posilování vztahů se
zákazníky na B2B trzích. Seznamují čtenáře s novodobým pojetím marketingu–jeho …

Markets, in an increasingly globalized world, have still dissimilar systems of measurement of
goods due to different historical developmental paths of nations. A problem in economics is …

The current literature is largely silent on how executives interpret the concept of value-based
pricing. Although only a minority of companies adopts value-based pricing approaches, little …

Although the positive effect of a market orientation on new product success is widely
accepted and the market orientation literature has increased its understanding of how a …

Although pricing is one of the strongest drivers of profitability, little empirical research has
examined how a firm should organize pricing internally. This research draws on the …

Purpose–This paper seeks to examine the influence of pricing orientation on the price‐
setting process in industrial firms. Design/methodology/approach–The authors designed a …

The purpose of this article is to analyse the repertoire of possible price models that
organisations may deploy for their products and services. This is attained by developing the …

CEOs uniquely shape activities within the firm. Among potential activities, pricing is unique:
pricing has a direct and substantial effect on firm performance. In what may be the first …