Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work across the globe. Yet little is …
Social media plays a crucial role in modern healthcare by promoting patient engagement, facilitating communication among professionals, and serving as a platform for health …
To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to …
M Civelek, M Kasarda, Ľ HAJDUK… - Acta Montanistica …, 2022 - researchgate.net
Due to operating in the mining and iron sectors with fierce competition and encountering more financial obstacles compared to larger enterprises, SMEs (small and medium-sized …
E Bruce, Z Shurong, A Akakpo… - Journal of Management …, 2022 - academia.edu
This study investigates how social media as a strategic tool affects start-up survival in Ghana. This study employed a qualitative method particularly, adopted case study …
H Woo, WS Kwon, A Sadachar, Z Tong… - Industrial Management & …, 2024 - emerald.com
Purpose When retail businesses, especially small businesses with greater vulnerability, could not meet consumers in person during the recent pandemic crisis, how did they adapt …
Purpose The aim of this research is to explore content, traffic and visibility on four social platforms to boost social visibility. Design/methodology/approach The study explores …
N Hasan, MS Mahmud, AG Khan… - Journal of Global …, 2024 - digitalcommons.usf.edu
In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials' perception towards adaption and intention of m-banking from a …