This study investigates the determinants of satisfaction and behavioral intention loyalty in the
US airline industry, adopting various predictors including personality traits, service quality …

The purpose of this research is to investigate the effectiveness of Digital Content Marketing
(DCM) on a Mixed Reality (MR) training platform environment with the consideration of …

Purpose Traditional payment systems based on cash and bank cards are being replaced by
new innovative formats. This research analyzes the success factors in the adoption by …

Railway turnout systems are one of the most critical elements in railway infrastructure. They
are also one of the most vulnerable assets that are likely to be affected by the adverse …

Purpose The purpose of this study was to uncover representative emergent areas and to
examine the research area of marketing, tourism and big data (BD) to assess how these …

The main objective of this research is to test the hypothesis that the two-step structural
equation modelling (SEM) and artificial neural network (ANN) approach enables better in …

The competition to get the highest Market Share among Low-Cost Carrier airlines in
Indonesia is getting fierce. Airlines are competing to offer prices that are appropriate for …

Forecasting product quality by incorporating customer satisfaction perception factors is an
intriguing research area, which can promote the sustainable development of enterprises. To …

In data mining, regression analysis is a computational tool that predicts continuous output
variables from a number of independent input variables, by approximating their complex …

Purpose Cloud computing technology is advancing and expanding at an explosive rate.
These advancements have further extended the capabilities of the virtual learning …