The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …

Artificial intelligence (AI) is a highly effective solution for enhancing decision-making
efficiency and optimising the functional performance of organisations. However, there have …

This study reviews the use of artificial intelligence (AI) technology applications, particularly
augmented reality (AR) and virtual reality (VR), in the beauty and cosmetic industry (BCI). It …

Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital
transformation by enhancing processes, accelerating growth, and transforming the business …

This study explores the factors influencing AI adoption in professional service firms.
Grounded in the Technological-Organizational-Environmental (TOE) framework, we …

Artificial intelligence (AI) is emerging as an alternative solution in the healthcare sector,
offering opportunities to enhance efficiency and optimize the utilization of precious …

This study delves into a firm's artificial intelligence (AI) adoption intensity, exploring both its
antecedents and consequences. The authors posit that technological opportunism, top …

Matrimonial applications have become an indispensable component of the matrimonial
landscape in India, facilitating individuals to expand their search for possible matches and …

The digital entertainment landscape has been dynamically evolving in recent years,
particularly with the escalating prominence of Over-The-Top (OTT) platforms. This research …

Chatbots link companies and users, increase conversions, reduce labor costs, and provide
answers based on big data. Since COVID-19, demand for non-face-to-face services has …