The increasing use of e-commerce technologies has been studied in several fields and from
different perspectives: technological, economic, organizational and social: hence, the need …

The evolution of digital technologies and connectivity has led to a massive increase in data
generation by organizations, reassessing the effectiveness of the traditional approaches to …

In the new era ushered in by Covid-19, priority has been given to peoples' wellbeing.
Wellbeing in virtual communities was analysed from several perspectives, such as …

Social Media Data Analytics (SMDA) has emerged as a dynamic and growing field across
various disciplines, including marketing. However, practitioners and researchers in the …

With the rise of social media platforms for marketing purposes, the central dilemma for
researchers and policymakers lies in choosing effective data analysis tools to improve …

The success of companies is increasingly dependent on their online image. Therefore, the
research has called for a better understanding of the characteristics of a firm's online content …

Özet Günümüzde dijital ekonomi fikri daha hızlı hayata geçirilmektedir. Dijital ekonominin
temel bileşenlerinden birisi dijital hizmetlerdir ve büyük veri sürekli tüketici bilgisi akışı …