Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective
TL Huang, HFL Chung - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences
and interactive marketing, providing consumers with high experiential value. Drawing on the …
and interactive marketing, providing consumers with high experiential value. Drawing on the …
Information Technologies and Consumers' Well-Being: Latest Research and Future Research Directions
M Benvenuti, D Scarpi… - Journal of Interactive …, 2023 - journals.sagepub.com
Since our 2021 call for a special issue in the Journal of Interactive Marketing on Information
Technologies and Consumers' Well-Being, interest in this topic has continued to grow. The …
Technologies and Consumers' Well-Being, interest in this topic has continued to grow. The …
The experience of a festival during the COVID-19 pandemic: Safety within the festivalscape
E Beckman, F Shu - Event Management, 2024 - ingentaconnect.com
During the COVID-19 pandemic, the perception of safety became a real issue in the minds of
the festival consumer. Because of this, festival producers had to manage the expectation that …
the festival consumer. Because of this, festival producers had to manage the expectation that …
COVID-sumers: consumers' feelings due Covid-19 pandemic in Brazil and potential implications for services marketing
Purpose The changes in the service context due to COVID-19 have challenged service
marketers to understand and react to consumers' feelings that impact their shopping …
marketers to understand and react to consumers' feelings that impact their shopping …
EMPÁTIA–VEVŐÉLMÉNY–VEVŐÉRTÉK
G Rekettye - https://pea. lib. pte. hu/handle/pea/44356, 2023 - pea.lib.pte.hu
Törőcsik Mária, az ezredfordulón írt könyvében (Törőcsik, 2000), egyértelműen hitet tett az
empatikus marketing mellett. Ő volt az, aki Magyarországon részletesen kidolgozta az …
empatikus marketing mellett. Ő volt az, aki Magyarországon részletesen kidolgozta az …
[PDF][PDF] The Impact of Workplace Inclusion on International Student Part-Time Workers
SM Ksatrya - 2023 - ritsumei.repo.nii.ac.jp
In the name of Allah, Most Gracious, Most Merciful. I would like to extend my gratitude to
everyone that has supported me along the way throughout my Graduate study journey and …
everyone that has supported me along the way throughout my Graduate study journey and …