This thesis aims to understand the relationship and interaction of (1) Storytelling,(2)
Branding and (3) Social Enterprises. The first chapter offers an introduction of these three …

Deep learning methods have received increasing attention in recent years from a variety of
businesses, including healthcare, for the analysis and extraction of insightful data from …

This paper analyses how folklore can be harnessed by destination management
organizations (DMOs) and related agencies through story-telling, screen tourism and …

Background: The branding process today has come to be more than the primary branding
elements such as the visuals, logos, naming or slogan, and is now rather a storytelling …

The offer of authentic experiences based on stories about firms, products, production
processes and historical backgrounds is at the core centre of living industry tourism, a type …

The main objective of this chapter is to explore how cities and regions can use digital
storytelling strategies to reach and engage with their target audiences. Despite the growing …

Las organizaciones no gubernamentales ONG requieren de financiamiento por parte de sus
grupos de interés para lograr alcanzar sus objetivos y maximizar su impacto. Para lograr …

This goal of this master thesis is to understand the importance of brand story and its
storytelling marketing on social media platform. As well as how it is differently implied to …

Inovações tecnológicas permitiram maior fluidez e alcance das mensagens, com
participação do público-alvo na geração de conteúdo, e mudaram as narrativas. O …

In this study, it is aimed to examine whether chain hotel brands use the storytelling
technique in the reels videos they share on Instagram. In addition, interaction rates such as …