This study delves into the intricate dynamics of impulsive buying behavior within the realm of e-commerce, specifically examining the influential factors of user interface design, sales …
Z Rahman, A Santosa, S Sumiyarsih… - Jurnal Aplikasi …, 2023 - jurnaljam.ub.ac.id
The millennial generation is known as the sandwich generation, where they sometimes experience various problems in making decisions, including purchasing goods or services …
A Rokhman, P Çömez, S Rosyadi - Journal of Governance and …, 2024 - researchgate.net
Government websites are important for providing citizens access to vital public information. However, many government websites are not well-designed, difficult to navigate, even out-of …
S Devi, K Sharma, S Jain - International Journal of …, 2023 - inderscienceonline.com
Impulsive buying is a well-established phenomenon in consumer behaviour, and researchers and marketers have devoted considerable attention to it over the years. This …
M Bansal, S Kumar, AS Utami - AI-Based Data Analytics, 2024 - taylorfrancis.com
The current research aimed at investigating the effects of social media marketing (SMM) on online impulse buying (IB)(OIB) in light of website quality (WQ) serving as a moderator. A …
It is imperative to expand the concept of smart cities beyond merely focusing on technology to include human, social, and environmental capital investing to develop smart sustainable …
H Aghajannezhad, M Rouholamini… - Journal of value creating in …, 2024 - jvcbm.ir
The purpose of this research is to provide a model of the factors influencing consumers' purchase decisions at the point of purchase using data-based theory. The research method …
Dunia mengalami keterbatasan dalam beraktivitas dikarenakan Virus Corona (Covid 19) yang muncul pada akhir Tahun 2019 pertama kali di Cina. Sejak diterapkan kebijakan …