Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Scaling has recently found its way into the academic discourse. However, the term has been
used inconsistently and mixed up with other terms such as growth. To overcome these …

Purpose A crucial question still remains unanswered as to whether data analytics-oriented
business intelligence (hereafter, BI) technologies can bring organizational value and …

In the emerging literature on artificial intelligence (AI) and other disruptive technologies, the
importance of technological assimilation has been recognized for high operational and …

Cutting-edge technologies play a pivotal role in achieving the three pillars of sustainable
development: environment, economy, and society. These technologies might have positive …

This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …

Following social cognitive theory, the current study investigated the impact of artificial
intelligence (AI) on employees' productivity in the healthcare sector. AI significantly facilitates …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

This study aims to explore the impact of the implementation of artificial intelligence (AI) in the
healthcare sector on overall human resource (HR) practices and organizational …

The impact of the digital technology application (DTA) on labor income share has sparked
intense debate among academics. Nevertheless, few studies have focused on its influence …