From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce
Recognizing that the waste of imperfect produce contributes to the global environmental
crisis, the authors conduct three studies examining whether retailers can use …
crisis, the authors conduct three studies examining whether retailers can use …
Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions
Growing concerns about climate change have led to sustainability campaigns via social
media. Few researchers have explored how public responses are influenced by social …
media. Few researchers have explored how public responses are influenced by social …
Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
Consumers increasingly expect brands to contribute positively to the environment. This trend
has created a race for brands to establish their “green” credentials. Asserting their …
has created a race for brands to establish their “green” credentials. Asserting their …