Dalam buku" TREN TECHNOPRENEURSHIP: Strategi & Inovasi Pengembangan Bisnis
Kekinian dengan Teknologi Digital", pembaca diarahkan pada perjalanan mendalam dalam …

Buku" Manajemen Pemasaran" merupakan panduan praktis yang membahas berbagai
aspek penting dalam pengelolaan pemasaran perusahaan. Dalam buku ini, pembaca akan …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

Esta investigación denominada el Mobile Marketing como estrategia de comunicación en la
industria 4.0 tienen como objetivo analizar mediante mapeo científico el estudio de las …

This research aimed to analyze the structure and relationship and to study the path of effects
between customer behavior, customer relationship management, airline service quality …

Digital Marketing (DM) is an important aspect in an industry, especially in the digital era. This
study aims to analyze publication trends related to DM, technological innovation, and …

Marketing knowledge and information systems (MKIS) are instrumental in the tourism
industry, enabling organizations to collect, analyze, and leverage marketing data for …

Abstract Digital Marketing Strategies (DMSs) play a crucial role in determining the success
of an enterprise. However, little research has been conducted on digital marketing strategies …

Abstract Buku" Strategi Sukses dalam Pemasaran Digital: Membangun Keunggulan
Kompetitif di Era Digital" adalah panduan komprehensif yang mengulas berbagai aspek …

This study on digital marketing in Industry 4.0 is based on the use of digital and virtual
technology resources that can be part of information dissemination in different domains and …