C Patricio-Peralta, JZ Mondragon… - Indonesian Journal of …, 2024 - researchgate.net
This systematic review focused on understanding the impact of big data on marketing productivity, following the guidelines of systematic literature reviews and using the PICOC …
AF Akadji, R Dewantara - West Science Information …, 2024 - wsj.westscience-press.com
The Indonesian e-commerce sector has witnessed exponential growth in recent years, necessitating effective strategies for predicting product demand to meet consumer …