This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …

Smartphone‐based mobile advertising is a promising marketing vehicle, especially in retail
and point‐of‐purchase environments, yet we still do not know enough about what motivates …

There has been widespread use of auto-ID technologies. With the increasing diffusion of
smartphones, the potential to serve content to shoppers using auto-ID technologies is …

Purpose–This paper aims to empirically test a conceptual model, analysing the effects that
features of mobile phone location-based advertising (MLBA) services (customisation …

Permission marketing: a systematic review of 22 Years of research | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

This paper examines consumers' behaviours towards mobile advertising alerts offered by
branded mobile apps in the fashion industry. While consumer-driven factors have attracted …

Purpose Given the rapid development in artificial intelligence (AI), the hotel industry is
deploying AI-based systems. In line with this important development, this study aims to …

Requesting personal information in frontline service encounters raises privacy concerns
among customers. The proximity contact tracing that occurred during the COVID-19 …

The adoption rate of mobile payment technology is relatively low in the developing world,
particularly in Jordan. The need to study why people in Jordan are unwilling to participate in …

This study conceptualizes and tests a theoretical framework that investigates customers'
intention to engage in permission‐based mobile marketing communications with a firm in …