Economic globalization and growing competitive pressure require companies to invest more
and more time and resources in innovation. Innovation may be technical in nature or linked …

Purpose This paper aims to investigate the motivating and dissuading factors, which
develop consumers' attitude towards permission based marketing. Design/methodology …

Today, social media have become a major trend, and consumers are engaging more and
more in the social media platforms used by hotels. This does not mean that they book a hotel …

This article presents a purchase equity model for online group buying (OGB) to examine the
antecedents and consequences of OGB behavior. The study tests 458 usable responses …

Permission-based location-aware mobile advertising (PBLAMA) is a growing phenomenon
of interest to marketing practitioners and academics. However, it is unclear what factors …

Live chat services and chatbot functionalities are experiencing significant growth within
companies in the financial sector and growing consumer interest. But which consumers …

The recent development of a global telecommunication technology provides a new
mechanism for companies to promote their products and services. This modern electronic …

One of the business models that attracts scholars and professionals' interest is mobile
commerce. This paper applies the theory of shopping preference to this field. It analyzes the …

The study identified the relationships between technology acceptance and purchase
intentions on movie mobile advertising among youth Twitter users in Malaysia. Technology …

With the advance of 5G communication technologies and Internet+ strategy, mobile
commerce has experienced rapid growth and needs urgent attention from researchers. It is …