There are high expectations for mobile phone marketing (Yang, Kim, & Yoo, 2013). Four
trends in particular contribute to the medium's marketing potential worldwide:(1) the …

Purpose The purpose of this study is to examine the impact of service quality, perceived
usefulness and users' cognitive satisfaction to determine the third-generation (3G) mobile …

This paper examines the factors influencing the intention to use mobile marketing among
young consumers in Malaysia. This study employed the decomposed theory of reasoned …

Penelitian ini memiliki tujuan untuk mengetahui dan menjelaskan pengaruh trust terhadap
permission email marketing, pengaruh trust terhadap purchase intention, pengaruh …

Consumer mobile phone adoption is on the rise exponentially, and offers marketers with
many new opportunities to reach and serve customers. The South African mobile phone …

Since the first edition of this landmark textbook, online shopping has grown exponentially to
the point that it now threatens to eclipse the high street. With online retail offering both …

In spite of the widespread acceptance and use of the mobile technology and its associated
services, South Africa retail banks face a monumental challenge in convincing its clients to …

Mobile technologies have become a significant part of marketing operations. Since most of
the traditional marketing campaigns are integrated onto mobile handhelds, mobile services …

The rapid technology developing of mobile phones and other mobile devices has created a
new channel for marketing. The use of short messaging service to access customers through …

Purchase intention is an important aspect frequently discussed in consumer behavior. This
study, therefore, empirically addresses four factors, such as brand image, brand trust …