Purpose Although many studies addressed destination marketing concepts, the relationship
between self-identification, memorable tourism experiences, overall satisfaction, and …

Ecotourism is a foremost promoted tourism product by the Malaysian government and
significantly contributed to rural communities' income. The objective of this study was to …

Underpinned by Script Theory and the SOR model, this research enhances the green
tourism consumption literature to identify how destination service quality contributes to …

Purpose This study aims to examining how tourists' activities condition the relationship
between destination image, satisfaction and loyalty. Design/methodology/approach This …

Purpose This study aims to identify factors affecting travellers' behavioural intentions
regarding beach destinations in Bangladesh. The study also examines how destination …

The study investigates the effect of service quality on revisit intention and the mediating role
of destination image. Data were gathered from tourists who visited ZimParks tourist …

Travelling to special places to observe birds is becoming an important niche in ecotourism.
Here, we addressed differences between birdwatchers and non-birders to gain insight into …

Purpose Social media use has increased in recent years, and businesses are looking to
capitalize on the plethora of marketing opportunities afforded by this digital shift by paying …

Despite increased attention toward sports tourist experiences, the concept of natural
soundscapes and memorable tourism experience (MTE) are under-researched topics of …

The primary objective of this paper is to study how botanical gardens are experienced.
Firstly, the study attempts to demonstrate how the senses shape visitor satisfaction and …