While sustainability has become increasingly complex over the last few years, there is a
growing interest in knowledge management to implement sustainability (Martins et al …

The study aims to investigate the mediating role of information quality on the relationship
between knowledge management processes and the effectiveness of information systems at …

In the knowledge economy, competitive advantage is obtained based on knowledge
acquisition from available resources. Digital content can be used both as an attractor in …

Given the tendency of students to use social media, they can be applied in order to create a
closer communication with potential and actual customers. The aim of present investigation …

Today, the existence of organizational knowledge can affect the knowledgeprocessing
process; Because organizational knowledge is based on information and experience …

Marketing has a significant role in determining the strategic approach and the performance
results in a company. Marketing is a technique that will enable an organization to handle the …

هدف: امروزه کاربران در مقابل روش‌های سنتی بازاریابی، از قبیل تبلیغات سنتی، از خود مقاومت
نشان می‌دهند و آن‌ها را گونه‌ای از تبلیغات مزاحم در نظر می‌گیرند. با توجه به این مطلب، هدف از اجرای …‎