Purpose Live streaming commerce has grown rapidly in recent years. Although the way
streamers communicate with viewers is the key to influencing users' purchase behaviors …

The commitment-trust theory (CT theory) of relationship marketing ushered in a new
marketing paradigm that shifted attention from discrete transactions to establishing …

Purpose Drawing upon the importance of research and development (R&D) alliances in
driving firm innovation performance, extant research has analyzed individually the impact of …

Although novelty-centered business model design (NBMD) has attracted much attention,
how it is affected by supply chain integration (SCI) is still inconclusive. Based on …

Purpose The purpose of this paper is to investigate the relationship between innovative
culture, innovation efforts, and their performance among knowledge-intensive business …

In spite of the increasingly recognized role of trade shows as a highly cost-effective medium,
there are few established guidelines on how to capitalize on these meeting occasions. The …

For organizations implementing a value-added model, creative boundary spanners can
improve service behaviors and overall performance. Advancing Amabile's componential …

Purpose–This study seeks to address the issue of managing buyer‐seller relationships.
Specifically, a framework incorporating the constructs of information communication, sales …

Sales managers often take on the dual responsibilities of managing a sales team and selling
to customers. This practice raises questions about how sales managers' time allocation to …

Abstract Knowledge is a critical competitive resource for firms that increasingly exploit
resources and capabilities combined with those of channel partners to create new …