Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

The considerable marketing potential brought by the rapid growth of social media has been
extensively examined in the literature, particularly in terms of the impact of influencers' …

This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …

Purpose The current research aimed to examine the prevalence of Instagram posts featuring
ultra-processed products targeted at adolescents in Uruguay and hence investigate the …

The environmental challenges associated with meat production and consumption have
driven the rise of new plant-based (PB) meats. However, PB meat consumption among …

The resurgence of green marketing engrossed the phenomenon of greenwashing,
misleading and deceiving consumers with false claims about the firms' environmental …

This study examines the antecedents and consequences of customer initial trust in ghost
kitchens. A sequential mixed-methods approach, consisting of a quantitative survey followed …

Social media influencers are effective in influencing the purchase intention of their audience.
Aside from products, influencers also promote certain lifestyles and behaviors. Food …

This study aims to explore the influence of awe on decision-making regarding tourism
activities based on construal level theory. We conducted four scenario-based online …