Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

During the past quarter-century, digital technologies-based innovations for creating,
communicating, and delivering products of value to customers have significantly risen in …

As omnichannel retailing is still in its infancy, a better understanding of the consumer
journey within this context is needed. Utilizing the activity theory, we identified omnichannel …

Purpose The purpose of this paper is to provide an analysis of a major retailer's transition to
omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the …

Although user-generated reviews on social media are greatly influencing competition and
customer purchase patterns in the hospitality industry, empirical research has so far …

This study explores how cross-channel integration influences consumers' green purchase
intention, specifically through psychological ownership, consumer skepticism, environmental …

Online retailers are increasingly using third-party online marketplaces (eg, Amazon,
Taobao) as an alternative sales channel to their website. While cross-channel sales …

While the growth of the mobile apps market has created significant market opportunities and
economic incentives for mobile app developers to innovate, it has also inevitably invited …

The ever-evolving omni-channel retail environment provides customers with a variety of
channels to select from when making purchases and returns. Despite the growing number of …

With the advent of e-commerce, new platform sales have been created in the online retailing
industry, and choosing the best platform has become a challenge for manufacturers. For …