In today's society, the ubiquitous presence of personal smartphones has led to the
phenomenon of, what we call, customer smartphone distraction (CSD). This paper …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …

The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …

Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …

Abstract Small and Medium-Sized Enterprises (SMEs) are struggling to cope with the
business uncertainty caused by the COVID-19 pandemic. This study examines how SMEs in …

Purpose Draws from the equity theory and customer equity literature, this study aims to
argue that the implementation of contactless service as an innovative service design in the …

Studies on the drivers of household consumer engagement in various food waste reduction
strategies have been limited. We thus address this gap by developing a research model that …

Purpose Recent service studies suggest focusing on the service triad consisting of
technology-customer-frontline employee (FLE). This study empirically investigates the role of …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …