The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …

This narrative literature review advances understanding of travel vlogs as a critical
component of contemporary digital tourism marketing and highlights the transformation of …

Purpose This paper aims to identify the factors affecting university students' behavioral
intentions towards adopting the new Facebook currency while controlling for the direct and …

The agricultural industry is highly underdeveloped and requires transformation in
technology for food safety and reliability. A digital world is relying on blockchain technology …

Machine learning (ML) is an artificial neural network (ANN) that helps developers improve
their software's predictive abilities before they have all the data they need. Because …

Sustainability strategy at companies has become a key business and management aspect
for the development and success of an enterprise. The communication of strategies and …

This article takes a quasi-historical perspective on digital and social media marketing. It
traces digital marketing from its roots in direct and interactive marketing to the present day …

Purpose This article aims to advance a new theoretical perspective on the basis of
prosumption theory, namely, that online review platforms can be conceptualized as …