Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …

This study aims to investigate the impact of using AI Chat GPT on marketing effectiveness,
particularly on the Instagram platform. Marketing, specifically on the Instagram platform. In …

Nowadays, the online shopping cycle has experienced a rapid increase. Customers are
spending more time on social media, which leads to them leaving digital footprints on the …

Purpose: The aim of this study is to determine the Impact of AI in digital marketingby
analyzing and determining how companies utilize AI to improve performance. Method: This …

The purpose of this article is to describe and analyze the basic concepts of Artificial
Intelligence (AI) and identify fields of AI derivatives that can be applied in digital marketing …

Introduction-Digital marketing, as a true area of marketing science, has succeeded to add
value to firms and improve customer engagement through electronic services. With the …

Technology becoming the main product to enhance various aspects in the business.
Artificial Intelligence has provided many conveniences in marketing business products …

Vitelly is a concept of using electro-vibration technology in e-commerce applications that
aims to reduce the number of e-commerce crimes in Indonesia. The public can experience …

The study's primary purpose was to review studies on the role of artificial intelligence in
market performance. Artificial intelligence significantly impacts market performance by …

This study examined the role of Artificial Intelligence (AI) in enhancing digital marketing in
Nigeria. The objectives of the study were: to identify the prominent tools of Artificial …