ABSTRACT e-Commerce is the fastest-growing sales channel, while omni-channel retailing
is becoming the new retailing standard. Omni-channel logistics is an essential complex …

Purpose This study explores the present state of research related to omnichannel retail,
investigates retail's different sub-areas and suggests future research directions …

Purpose This study investigates impulse buying as a consumer behaviour outcome in
omnichannel retail through the stimulus-organism-response (SOR) theory. For such, the …

Purpose This study aims to integrate brand and retailer levels variables to examine the
direct and indirect relationships between omnichannel retailing and consumer engagement …

Purpose Brick-and-mortar store is an essential channel to deliver a seamless shopping
experience and meet customer's dynamic needs in omni-channel retailing. This paper aims …

Purpose The purpose of this paper is to review the extant research literature on
omnichannel retailing and map the research trends in this field through a bibliometric …

The influence of return channel type on the relationship between return service quality and
customer loyalty in omnichannel retailing | Emerald Insight Books and journals Case studies …

Purpose The purpose of this study is to explore the impact of omni-channel capability (OCC)
and consumer empowerment (CE) on customer satisfaction (CS). Design/methodology …

Purpose Omnichannel implementation in retail requires business transformation and faces
several operational barriers. This research discusses how omnichannel has been …

Purpose This paper develops a typology of omnichannel retailer activities and
corresponding customer responses during a rapidly changing external coronavirus disease …