Purpose The aim of this study is to examine the role of relational benefits and brand
experience measurements on willingness to pay more (WPM), effects of word of mouth …

Purpose This paper investigates the factors affecting customer lifetime value from an
attitudinal and behavioural brand loyalty perspective in the Internet service industry …

Purpose The main objective of this paper is to investigate the factors affecting customer
lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality …

Purpose This study examines factors that affect customer lifetime value (CLV) in fast-food
restaurants (FFRs) in Jordan. These factors are relational benefits, brand experiences …

Neutrosophic logic is a very powerful and effective concept. It has different application areas
due to its ability to capture the stochasticity in many complex real-life use cases. This paper …

Purpose This customer lifetime value (CLV) study developed and refined an instrument to
measure CLV from a retailer's perspective using both financial and nonfinancial constructs …

Polvan introduced the impression of strong neutro metricspaces. He demonstrtated this
impression depending on the neutro precepts from the neutro function one of the …

Nowadays, customer relationship management (CRM) has been proposed as a new
phenomenon. Companies are increasingly earning money from building and maintaining …