C Suttikun, S Meeprom - Cogent Business & Management, 2021 - Taylor & Francis
The aim of this research was to explore predictive relationships between perceived quality of authentic souvenir product, value, satisfaction and customer loyalty that consisted of word-of …
L Kim, K Wichianrat, SF Yeo - … of Open Innovation: Technology, Market, and …, 2024 - Elsevier
In the era of banking 5.0, providing electronic banking service value to the users is a key to maintaining customer satisfaction which results in high customer retention. So far, a wider …
This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience …
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and …
MS Purnapardi, TA Indarwati - Jurnal Ilmu Manajemen, 2022 - journal.unesa.ac.id
The cosmetic industry is a potential market for companies. Ease of access to shopping using e-commerce makes competition between companies more competitive. The company tries …
A Shankar - International Journal of Bank Marketing, 2021 - emerald.com
Purpose The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates …
F Sutisna, T Handra, YP Jap - Aptisi Transactions on …, 2023 - att.aptisi.or.id
The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social …
This research investigates the impact of service convenience dimensions (access, transaction, decision, benefit, and post-benefit convenience) on consumers' behavioral …
Abstract Customer Perceived Value (CPV) is a well-established concept in the marketing literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile …