The antecedents of the technology acceptance model in microentrepreneurs' intention to use social networking sites

RC Bonfanti, F Tommasi, A Ceschi, R Sartori… - European Journal of …, 2023 - mdpi.com
Social media platforms offer significant growth opportunities for enterprises, particularly
microenterprises, due to the chance to establish direct contact with customers. Drawing on …

User behaviour in sustainable technology: an exploration of endorsement strategy

J Yuan, SK Shah, L Ardito, X Jin - Technology Analysis & Strategic …, 2024 - Taylor & Francis
Given the lethargic acceptance behaviour of sustainable technologies (STs) by the public,
the most crucial factor to contemplate is the influential form of organization endorsement …

Evolutionary game analysis of FinTech transformation: A social co-governance pattern of peer-to-peer lending market in China

Q Wang, X Liu, C Zhang - Frontiers in Psychology, 2022 - frontiersin.org
Benign exit has become the main theme of the transformation in China's peer-to-peer (P2P)
lending industry. To protect the interests of investors in the benign exit process, this paper …

[PDF][PDF] HOW DO INTERNATIONAL ENTREPRENEURS USE SOCIAL MEDIA COMMUNICATION TOOLS IN THE EFFFECTUAL NETWORKING PROCESS?

H Ali - 2024 - erepo.uef.fi
The objective of this study is to investigate how international entrepreneurs leverage social
media communication tools within the effectual networking process. Given the resource …

Popularity: A Factor in the Market Positioning of the Artist (Discussion)

I Stoyanov - Социално-икономически анализи, 2023 - ceeol.com
Popularity is a key variable for the performance of the cultural and creative market. It
expresses the relationship between the artistic work and popularity among the real …