This study examined marketing information system and optimization of banking service
delivery. It sought to assess the Page 1 African Journal of Accounting and Financial Research …

The study aims at investigating the role of digital marketing strategies in enhancing
international patients' satisfaction in Jordanian healthcare industry. Specifically, the effect of …

Purpose One of the most challenging issues businesses face today is seeking ways toward
gaining competitive advantage (CA). Although previous research considered several …

The aim of the study is to understand the role of insurance company reputation,
performance, and positive/negative affect on health insurance policy customer retention and …

Making strategic decisions in a dynamic business environment has become a challenge for
business people, especially in small and medium-sized enterprises (SMEs). Contextual …

The current study aims at providing understanding and practical insights of how to maintain
customer loyalty using E-CRM from perspectives of small food businesses in Jordan. The …

This study is designed to assess and identify the status of hospitality training needs,
methods and potential challenges within the hospitality industry, in order to recognize gaps …

The article aims at providing a deep understanding of electronic marketing practices and
investigating the current status of e-marketing (benefits, tools, and barriers) in Jordanian …

Purpose The purpose of this study is to explore the contribution of internal marketing (IM)
practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are …

The study aimed at developing a new model that integrates mobile banking service quality
in its three dimensions: information quality, system quality, and interface design quality, with …