The purpose of this research is to understand the main factors that determine users' continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …
C Tam, D Santos, T Oliveira - Information Systems Frontiers, 2020 - Springer
The use of mobile applications (apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. Even though the …
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers' uncertainty perception …
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies …
CH Hsiao, JJ Chang, KY Tang - Telematics and Informatics, 2016 - Elsevier
The emergence of mobile application software (App) has explosively grown in conjunction with the worldwide use of smartphones in recent years. Among numerous categories of …
This paper presents a mobile application usability conceptualization and survey instrument following the 10-step procedure recommended by MacKenzie et al.(2011). Specifically, we …
T Escobar-Rodríguez, E Carvajal-Trujillo - Tourism management, 2014 - Elsevier
This paper examines determinants of purchasing flights from low-cost carrier (LCC) websites. In doing so an extended unified theory of acceptance and use of technology …
R Pereira, C Tam - Information & Management, 2021 - Elsevier
Understanding how video-on-demand (VoD) technology evolves and what outcomes can be expected from the continued use of VoD has a greater impact on the long-term viability of an …
EB Ponte, E Carvajal-Trujillo, T Escobar-Rodríguez - Tourism management, 2015 - Elsevier
This paper proposes a model for the formation of online purchase intention based on perceived value, trust and the antecedents of perceived security and privacy, using the …