Abstract Social Networking Services (SNSs) connect people worldwide, where they
communicate through sharing contents, photos, videos, posting their first-hand opinions …

Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …

Purpose This study aims to investigate the adoption intention of artificial intelligence (AI) in
family businesses through the perspectives of digital entrepreneurship and …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

Social media are frequently used in enterprises for both work-related and non-work-related
(social) purposes. Drawing on the organizational commitment theory, we developed a …

This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …

Improvement in social media (SM) platforms and their ability to enable small and medium-
sized enterprises (SMEs) to reach a large audience has led to changes in how …